"I am Enough" Art Final


"I am Enough"

My project “I am enough” focuses on women regaining the power they have lost due to the male gaze, unrealistic standards for women in society, and society’s idea on gender roles that keep women confined. I was inspired by Sophie Calle to create a piece that demonstrated writing on a person, to display the idea that words matter, and can truly affect a person.

 For years women have been told how to “be” in order to be perceived as feminine. The first clip of my video shows the words “Don’t wear that” “you should lose weight” “put on more makeup” “don’t dress like a boy” “sit like a lady” “Don’t be too loud” “you’re trying to hard” “you’re showing too much skin” “sit down” “you should smile more” “Be ladylike” “you shouldn’t say that” “you’re not smart enough” “cover up.” These words are projected onto my skin, and they are meant to demonstrate the views and expectations that society has placed on women, making it hard to love and accept themselves. Gender roles have affected women for years, making them believe that if they don’t behave a certain way, they aren't acting as a woman “should.” This way of thinking has many negative effects, especially to little girls growing up in a world where they're told if they dont act ladylike, they aren't worthy. In the arctic “The Photographed, Collaged, and Painted Muses of Mickalene Thomas” it states,``Thomas's jazzy photomontages of women’s limbs and facial features can be construed as commentary on how female bodies are brutally picked apart in contemporary visual culture.” Unfortunately, women have become used to getting picked apart daily, and it results in them feeling the need to cover up or become something different.  

In the second clip of my project, I projected misogynistic quotes that men in power have said about women. The quotes state "A society in which women are taught anything but the management of a family, the care of men, and the creation of the future generation is a society which is on its way out. … The historian can peg the point where a society begins its sharpest decline at the instant when women begin to take part." Scientology founder L. Ron Hubbard "I’m not a misogynist, I respect any woman who knows her place." - Stephen Braithwaite

"A proper wife should be as obedient as a slave… The female is a female by virtue of a certain lack of qualities... a natural defectiveness." - Aristotle

"At what age does one become old? The misogynist believes the female grows older and the male grows wiser." - John Caff. Clearly, these ways of thinking about women are insulting and damaging, but some men continue to have these ideas, and have no problem stating them. These misogynistic quotes are meant to bring awareness to the thoughts and words men have towards women, and demonstrate the reality of how women are perceived. Author Bell Hooks has stated in “Understanding the Patriarchy,” “As their daughter I was taught that it was my role to serve, to be weak, to be free from the burden of thinking, to caretake and nurture others. My brother was taught that it was his role to be served; to provide; to be strong; to think, strategize, and plan; and to refuse to caretake or nurture others. I was taught that it was not proper for a female to be violent, that it was "Unnatural.” For too long women have been taught how they should be, instead of accepted for who they are, and want to be. Both first clips in my project are in black and white to demonstrate that these are, and should be old ways of thinking of women today. 

The third clip of my project is where color comes into play, and you see the words “I love myself. I am strong. I am capable. I am worthy. I am smart. I am beautiful. I make a difference. I matter. I can do whatever I set my mind to. I can be myself. I love who I am. I don’t need to compare myself, I love myself. I am strong. I am capable. I am worthy. I am smart. I am beautiful. I make a difference. I matter.” These words are written in purple and highlighted in multiple colors to demonstrate the new ideas, and ways of thinking of women. The affirmations I used go against old morals and beliefs of  women, and counteract it with self love. John Berger wrote in “Ways of Seeing,” “The real function of the mirror was otherwise. It was to make the woman connive in treating herself as, first and foremost, a sight.” This is something to always remember, and can inspire us to let go of anything standing in our way. The idea that all women are worthy and beautiful no matter if they go against society's “norm” is what I wanted this portion of my project to focus on.

In the next clip of my project I react to the quote, “In societies where modern conditions of production prevail, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation.” This quote represents the fake expectations you place on yourself, in order to feel a part of a false reality. I state in this clip  “The spectacle presents itself as a reality when it is actually the complete opposite. The vision that the spectacle puts into our heads about what life should look like, creates dissatisfaction within ourselves, and the life we live. Comparing yourself and your life to unrealistic standards, only sets you up to want a false reality. When you view something too much, it can consume you. The spectacle creates the idea that there is such a thing as a perfect life, perfect body, and perfect day to day circumstances. This simply isn’t true and you can lose yourself in trying to live up to false expectations if you allow the spectacle to make you believe you’re not enough.” The spectacle has created fake ideal circumstances for every aspect of life that are simply impossible to live up to. I put these words in a bright pink to represent waking up from these false realities and learning to love and accept yourself the way you are. 

The last part of my project shows a letter my friend wrote to me to act as a reminder to love yourself, and never compare yourself. The letter says “ Dear Dominique, 

Beauty is in the eyes of the beholder. Questioning yourself and your beauty is easy to do when society tells you how you “should” be. I hope you always remember everyone is special in their own way, and everyone has their own strengths. Never compare yourself, keep your head up.

                                                                                                                                           -Gabe”

This clip in my project was especially inspired by Sophie Calle, and her dumped by email series. The letter is representing new views and ways of thinking about women, and learning to love/ embrace yourself. I wanted my project to take you through old and new ways of thinking from the beginning to end, so it went from black and white, to colorful bold words. 

My process for creating this project involves a projector, a backdrop, and my laptop. I projected the words from my laptop onto my skin and shut off all the lights so you would be able to properly see it. I had my friend scroll through my writing so it looked like it was moving up over my head. My final is different from previous projects because it involves The Society of the Spectacle, A letter from my friend, words and affirmations, misogynistic quotes representing old ways of thinking of women, and a projector that was able to place the words on my skin. I used the song “You Don’t Own Me” by Lesley Gore to demonstrate the power that women have. Overall I wanted my project to empower women, and change society’s view that keeps us confined. 



"Unrealistic Beauty Standards" (Final Project) - Nicolette Capua

 




Unrealistic Beauty Standards 


       My final project is based on beauty standards in society today. Women are encouraged to change themselves by the promotion of advertisements and the spectacle. In the video we see a girl with a wig on and she is wearing a corset to look skinny. There are also three other girls in the video. The makeup artist is doing her makeup, the hairstylist is fixing her hair, and the designer is tightening her corset. We see the girl that is getting work done to her singing a song. She is singing about having to fit in with society's standards and being dishonest to who she really is. We see this girl pushing away the hairstylist and the makeup artist because she doesn't want to be seen as someone she is not. I wanted to show a girl who was being transformed into something she is not and then realizing how this isn't who she wants to be.
     I would categorize my video as performance art. I chose this form of a video so we could see this girl getting glammed up and actively trying to stop the people who are working on her. We filmed the scene twice so I could set up the camera in two different angles. When editing the clip I made the transitions on the words flawless, promise, living in the in between and stopping. I felt like these words and phrases relate to how women feel they need to look when stepping out of the house. We are living in a world where nothing can be good enough.
      Thinking about how everyday we see a new advertisement for botox or a new makeup palette, inspired me to show a girl who was being dragged into this unrealistic world and has to be fake to fit in with everyone. According to The Art of Self -Invention it states, “He viewed popular culture as a 'menace of unreality’ ”(Finkelstein 150). Today the trends we see are changing reality. Everyone seems to be following each other from the advertisements they see, leading them to be untrue to themselves. I feel this video conveys the truth about self love and identity to the viewers. I think it illustrates how women feel about makeup and changing themselves for others.
       My inspiration behind this video was from the artist Marina Abramovich. Abramovich's performance art gave me the idea to focus on beauty and the connection it has to all women. Hearing Marina's first performance art about her trying to break her nose and then get it fixed to look like a celebrity's nose made me realize how everyone wants to fit into this perfect unrealistic and unhealthy picture. Media and its images influences ideality and self presentation because of its consistent promotion of fake but beautiful people making others want to look like them. When we see someone who has something we don't have we want to be just like them and follow the crowd. According to Guy Debord's, Society of the Spectacle, Chapter 1 (2002 Transition) “The spectacle cannot be understood as a mere visual excess produced by mass-media technologies. It is a worldview that has actually been materialized, that has become an objective reality” (Debord 5). The spectacle is the driving force that keeps us attached to the trends and makes us feel insecure about ourselves so we then do or buy what the advertisement is promoting. Seeing the same advertisement over and over makes us want to be a part of it.“The spectacle is not a collection of images, but a social relation among people, mediated by images” (Debord 4 ). Social media is a big factor in influencing people to change themselves and look a certain way. These platforms are only promoting false information encouraging others to follow along.
     The difference between my first self portraits is that it's showing a series of photos of a woman looking at her nose and contouring it with makeup. My self portrait performance was of a woman contouring her now and then taking it off to realize she is beautiful without it. My third self-portrait was a side by side picture of a girl with make up on and a girl with no makeup comparing how the girl with no makeup on should be allowed to be seen more and not have judgment of being natural. Now my final self-portrait performance is a video of a girl getting her hair, makeup, and outfit fixed at once while she sings about how she has no choice to play this role in society. It is a shame we live in a world where people feel they can't show their true selves because they are afraid of what others will think and say.

Featuring: 
Francessca Spatafora - Makeup Artist
Sophia Ortiz - Hairstylist 
Selena Wielgorz - Designer


*You can find my music on all major platforms at “Nicolette Capua” :)*
The song in the video is called "Always Almost". 
My name is on the bottom right of the video because that is my "brand". 

(I decided i'm going to use this scene when I make the full music video!)

Kaitlyn Arroyo - Final Project Presentation

Kaitlyn Arroyo 

Self Image I

Prof. Cacoilo

April 27th, 2022


                                                                     Cast in the Shadows

Directed by: Kaitlyn Arroyo

        Featuring Co-Star: Rose 


Inspired Images:

         

                                                  https://www.youtube.com/watch?v=GttSKnUjgoM

 (File is too large to upload as a video. I put the link so that it can be copied and pasted for viewing on Wednesday.)

                                                          Subject/Content: Breaking the Norms of Society

    The subject is to express who you are and to be comfortable with your body. The message is to never let the words of others influence how you act because that is how those people will perceive you as. 

                                       Follows a Phantom of the Opera Prompt - Theater Inspired Piece

                                                                       Made with iMovie

    The final project I am presenting to the class today is a trailer for my upcoming movie: Cast in the Shadows. This follows the story of a young girl who is struggling to accept herself into this hateful society in which individuals prosper. Just like the demo selfie piece, my inspiration for the project was inspired by the works of Marina Abramovic. Her first performance piece relates to reflection, as she is described as a mirror. Abramovic shows people as themselves in her artwork. With this idea of putting a mirror in front of another, you will be left with the same outcome. Abramovic always thought of herself as an ugly child growing up, and desperately begged her mother to get nose surgery done. The idea behind this video is a girl who is struggling with her own self-identity and creating this fake "alter-ego" or herself to tackle society. However, this mask enables her to reveal her true hidden self behind those clothes and make-up she wore. It's like a reverse effect because usually a "mask" is associated with hiding something (or keeping oneself hidden), but my recording is the opposite showing her blind truth being revealed. The clothing choice of wearing black symbolizes a shadow since they are so apparent and blend into the night. (Hence given the name: Cast in the Shadows) This quote by Joanne Finkelstein: "Art materializes the imagination" (Finkelstein 153) under wraps the concept of getting an idea and bringing it to life. I believe with the freedom and creative knowledge I have, this performance would have not been made possible.

    Going into this assignment, I didn't know what to expect. I knew that I wanted to create a piece that exemplified myself as an individual and touched upon topics such as societal norms and what is expected of people. This video strikes a lot of meaning for those who could relate to the issue of bullying or feeling like an outcast from the rest of the world. The media and my inspired images influence identity and self-presentation because it rectifies the means of exploring ourselves fully even though we are not grown adults yet, it is universally experienced by the people we interact with daily. I thought of creating a photo series, but since that is the medium we've been exploring this semester I wanted to challenge myself and really delve into the project with a bigger challenge. The first obstacle was creating an idea for what the video would touch base with. Next, if that topic wasn't meaningful, it wouldn't be explained properly, so discussing something that everyone has experienced or witnessed was the goal. What started out being a ten-second TikTok clip turned into a trailer masterpiece that I really enjoyed creating. Each scene was cut into flawless transitions with the help of phone editing and costume changes drew it together.

    Being able to have free range of the assignment lets us get creative and think outside of the box. Khan Academy quotes it best, "Performance art has been a medium that challenges and violates borders between disciplines and genders, between public and private, and between everyday life and art, it follows no rules" (Academy 2). Performance art is essential to everyday life. There are no limitations to what can be created, which puts a lot of freedom on the table for creativity and imagination.  There are many ways of using a public space and bringing it to life with a motif. However, not too many artists from the background of body-orientated movements take into account this form. As mentioned previously, the mask symbolizes an ominous and eerie feeling of what is going to be unveiled from it. However, even without a description, it would be left up to the viewer which adds to the mysterious aspect. 

                                  I really hope you all enjoy my video and leave a like on Youtube! 









The Spectacle

Comparison, 2022

For my selfie this week, I was inspired by the Youtube video Society of the Spectacle interpretation. One of the visuals was of a woman who felt she lacked boobs or butt, and looked “flat”, so she decided to get work done by the doctor. In doing so, it could also be seen or interpreted as doctors or patients encouraging women to get work done to look a certain way. This becomes unhealthy when there are unattainable beauty standards that get put out on social media or television. Everything looks real but it is a fake reality. Women and men should learn to love themselves for who they are and not follow what influencers or phonies recommend. 

“The spectacle reduces reality to an endless supply of commodifiable fragments, while encouraging us to focus on appearances” 

 -The spectacle has distracted us from what is important, and continues to distract us in different ways. I really do not think there is a way to get around it. It could be in forms of advertisements, objects, posters, videos, photos, nearly everything. It steers us from focusing on what is truly important in life. 

 “The spectacle presents itself simultaneously as society itself, as a part of society, and as a means of unification. As a part of society, it is ostensibly the focal point of all vision and all consciousness. But due to the very fact that this sector is separate, it is in reality the domain of delusion and false consciousness: the unification it achieves is nothing but an official language of universal separation” 

-Going back to what I was mentioning about how the spectacle is a distraction, it is basically a fake reality but comes off as the “proper” reality. The spectacle essentially is a society and sometimes we might be pressured by the spectacle to be what we really are not.

Spectacle- Alanna C

 “The root of the spectacle is that oldest of all social specializations, the specialization of power. The spectacle plays the specialized role of speaking in the name of all the other activities. It is hierarchical society’s ambassador to itself, delivering its messages at a court where no one else is allowed to speak. The most modern aspect of the spectacle is thus also the most archaic.” - quote from The Society of the Spectacle Chapter 1: Separation Perfected 2002 translation by Ken Knabb.

The spectacle has been around longer than we know. The idea of the spectacle is that it represents humans through their commodities. The spectacle is not an array of images but it is a representation of consumer society mediated by imagery. 

“When the real world is transformed into mere images, mere images become real beings-”  quote from The Society of the Spectacle Chapter 1: Separation Perfected 2002 translation by Ken Knabb.

When we put people or things in a certain perspective we create a specific image. This specific image can become ingrained in our thought process and formulate how we further think about it in the future. This example can be found on social media. Some celebrities may use filters is get work done on their bodies to be more visually appealing causing others to have the same expectations towards other bodies.


Donovan Arroyo "Spectacle"


Quote 1: Society of the Spectacle, Chapter 1


“For Debord the spectacle is not a collection of images, but a social relation among people, mediated by images”.


The spectacle Debord talks about is social media and the effects it has on people. In the present society, the utilization of social media entertainment has turned into a fundamental everyday societal norm. Social media is commonly utilized for knowledge of news and data, and direction. Social media is such a powerful tool that cooperation and business use LinkedIn to determine almost all of their employees. People obtain all of their knowledge from social media like the news.


Quote 2: An Illustrated Guide to Guy Debord’s ‘The Society of the Spectacle’


“Images influence our lives and beliefs on a daily basis; advertising manufactures new desires and aspirations”.


Growing up with social media entertainment is hindering one's confidence and perspective on their own body. With all these influencers on social media, people think they can look like them by editing their pictures or paying an insane amount of money for surgery.


Riya Bhajan - Society of Spectacles



I wanted my weekly selfie to conceptually represent the distortion of reality. I also wanted to represent body dysmorphia where individuals will overthink, focus, and exaggerate their perceived "flaws" in their appearance.

Quote: 

 "The first phase of the domination of the economy over social life brought into the definition of all human realization the obvious degradation of being into having. The present phase of total occupation of social life by the accumulated results of the economy leads to a generalized sliding of having into appearing, from which all actual "having" must draw its immediate prestige and its ultimate function. At the same time, all individual reality has become social reality directly dependent on social power and shaped by it. It is allowed to appear only to the extent that it is not." Quote 17

Response:

    Presently it is indistinguishable to know what is real or fake on social media, in advertisements, and in Media in general. Focusing on social media, the issue with social media is the distortion of reality through the creation of "online personas." On the internet, we all project a particular image of who we are. We are showing others what we want them to see, not necessarily the reality of our life. Due to the concern of validating others, showing the world how successful, beautiful, or fun we are might be damaging our perception of our true selves. Also, individuals who may not be able to accomplish particular lifestyles may be influenced by these images to believe they must live up to a specific standard of living that is not real.