“The root of the spectacle is that oldest of all social specializations, the specialization of power. The spectacle plays the specialized role of speaking in the name of all the other activities. It is hierarchical society’s ambassador to itself, delivering its messages at a court where no one else is allowed to speak. The most modern aspect of the spectacle is thus also the most archaic.” - quote from The Society of the Spectacle Chapter 1: Separation Perfected 2002 translation by Ken Knabb.
The spectacle has been around longer than we know. The idea of the spectacle is that it represents humans through their commodities. The spectacle is not an array of images but it is a representation of consumer society mediated by imagery.
“When the real world is transformed into mere images, mere images become real beings-” quote from The Society of the Spectacle Chapter 1: Separation Perfected 2002 translation by Ken Knabb.
When we put people or things in a certain perspective we create a specific image. This specific image can become ingrained in our thought process and formulate how we further think about it in the future. This example can be found on social media. Some celebrities may use filters is get work done on their bodies to be more visually appealing causing others to have the same expectations towards other bodies.
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