Spectacle

This serves as a warning, stopping the viewer from looking at deceptive imagery and seeking self identity(ies) through objects.  By being a sort of spectacle, attracting the viewer with readable code I hope this serves also as a reminder to rethink about our perception of ourselves, the world, media and people. 

Readings:

 "As long as necessity is socially dreamed, dreaming will remain necessary. The spectacle is the bad dream of a modern society in chains and ultimately expresses nothing more than its wish for sleep. The spectacle is the guardian of that sleep." (21)

- quote from The Society of the Spectacle Chapter 1: Separation Perfected 2002 translation by Ken Knabb.

Our wants and needs are marketable and easy profit. Media throws all sorts of trinkets and gimmicks to catch our attention. Many of us buy into it because of how gullible we can be. 

"Debord observed that the spectacle actively alters human interactions and relationships. Images influence our lives and beliefs on a daily basis; advertising manufactures new desires and aspirations. The media interprets (and reduces) the world for us with the use of simple narratives."

-quote from An Illustrated Guide to Guy Debord’s ‘The Society of the Spectacle’ by Tiernan Morgan & Lauren Purje

Many of the images, videos and text shown in media try to generalize and simplify the audience. The media is used as a tool to advertise lucrative products and are deceptive. Companies, corporations, etc act like they know the audience, giving generic phrases to latch onto and see oneself in the world of having what is being sold.